5 Ways to Improve Customer Relations with Your Welcome Email
Sign-up emails are a company’s first opportunity to persuade a consumer to pursue regular interaction with the company. There are innumerable ways to create an effective welcoming email, but there are...
View ArticleHow to Get the Most Out of Email Testing
Recently at ExpertSender, we rolled out a new email testing feature. You can preview your creative in 30 different email clients and mobile devices, run a spam content check, and also preview your...
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4 Tips to Add Life to Your Email Marketing Campaign
Have your email marketing campaigns lost steam? Are you seeing a downward trend in subscriber engagement? If so, you need to inject new life into your email program, and quickly! It’s a natural symptom...
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New expertsender.com website
In order to succeed in a fast-evolving world of digital media we need to innovate and adapt. Both capabilities mean changes. Some of the backend changes we implement in the ExpertSender platform are...
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More Marketing Innovation from Gmail with Grid View
Last year, Gmail Tabs had a significant impact on how marketers targeted their Gmail subscribers. This year, it appears that another new change, grid view will further change how Gmail is approached....
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The best email marketing articles from last week. Round-Up #3
ExpertSender weekly roundup. This time: Microsoft Send, Frequency Optimization by Return Path, RWD for email and more. If you come across anything interesting this week be sure to leave your...
View Article5 Black Friday emails
Here’s a quick recap of 5 different email campaigns from Black Friday from the fashion and sports accessories industries. Shapes, squares, blocks and (as you probably already guessed) the colour black...
View ArticleWhy is UX so important in Email Marketing? 4 Extraordinary Email Experiences
Have you ever had the experience of purchasing something online that you’ve been totally excited about for the longest time, completed the order, then had a totally underwhelming email experience? This...
View ArticleHow to reduce your email marketing costs by 27%
Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed...
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